MARQUES - The Identity of Brand Owners

32nd MARQUES Annual Conference
Tuesday 18th - Friday 21st September 2018
Paris Marriott Rive Gauche Hotel, Paris, France

BRANDING STYLE

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PROGRAMME TUESDAY WEDNESDAY THURSDAY FRIDAY

Wednesday 19th September

09.00 hrs	FORMAL OPENING AND MARQUES HIGHLIGHTS Gregor Versondert, Procter & Gamble International Operations S.A., Switzerland Chair of the MARQUES Council Mr Richard Yung Senator representing French citizens established outside France President of the National Anti-Counterfeiting Committee (CNAC)
09.30 hrs	PART 1: MARK YOUR DESIGN Product design is often much more than an isolated process to create a useful and aesthetically pleasing object. Product design reflects the values, heritage or reputation of the brand under which the product is to be sold – whether it is the use of specific materials, styles or a specific source identifier, such as the Burberry tartan or Adidas three stripe. However, design can also be the starting point for a company’s success story around which the brand communication is built afterwards. The phenomenon of brand or company specific design will be addressed from different angles: How do such products come into being?; What are the legal possibilities and complexities under design and trade mark law? Session Chairman: Robert Stutz, Beutler Künzi Stutz, Switzerland Co-Chair of the MARQUES Designs Team Key Note Speaker: Aurel Aebi, Atelier Oï, Switzerland Speakers: Laurence Morel-Chevillet, BVLGARI, Italy Jesse Hofhuis, Hofhuis Alkema Groen, The Netherlands Member of the MARQUES Programming Team and Chair of the MARQUES 2018 Annual Conference Team
11.00 hrs	Coffee and Exhibitors
11.30 hrs	PART 2: DESIGN YOUR MARK A simple design choice at the early stages of the development of a product’s new get-up can bite you in the tail for the lifetime of the product – particularly when the product turns out to be successful. How to best limit the risks of facing copycats? What are the lessons learned by companies that have gone through the process of protecting an iconic product throughout the world? What are the global possibilities of protecting unusual marks? And what can we learn from consumer psychology? Session Chairman: Lydia Gobena, Fross Zelnick Lehrman & Zissu, USA Chair of the MARQUES Famous & Well Known Marks Team Speakers: Femke van Horen, Vrije Universiteit Amsterdam, The Netherlands Giordano Cardini, Ferrero, Italy Member of the MARQUES Council and the MARQUES Famous & Well Known Marks Team Birgit Choudhry, Red Bull GmbH, Austria Member of the MARQUES Famous & Well Known Marks Team Sandrine Royer, Nestlé Legal, Switzerland Member of the MARQUES Famous & Well Known Marks Team Tom Scourfield, CMS, UK Member of the MARQUES Famous & Well Known Marks Team Stefan Völker, Gleiss Lutz, Germany Member of the MARQUES Famous & Well Known Marks Team
13.00 hrs	Lunch
14.15 hrs	PART 3: DESIGNING YOUR SECRETS 2017 saw new legislation in both the EU and the US on trade secrets. As EU member states implement the EU Trade Secrets Directive, and the US courts hand down the first judgments under the DTSA, this panel will discuss how to protect and enforce trade secrets. Speakers will address what constitutes a trade secret and explore best practice strategies for corporate management. Session Chairman: Tove Graulund, Graulund Consulting, Denmark Life Member of MARQUES Speakers: Michael Grow, Arent Fox, USA Member of the MARQUES Education Team Donal O’Connell, Chawton Innovation Services, UK Claudia Pappas, Thyssenkrupp Intellectual Property, Germany Member of the MARQUES Council and the MARQUES Programming Team
15.45 hrs	Tea and Exhibitors
16.15 hrs	PART 4: SAVING THE UDRP The UDRP is the only proven, affordable cross-border solution for abusive domain name registration. It protects the marks of brand owners; it keeps registries and registrars out of court, minimising their liability as intermediaries; it provides predictability for registrants including those who invest in domains. It promotes consumer trust because domains are regarded by internet users as signposts to authentic content. A forthcoming review within ICANN threatens to diminish its scope and effectiveness, promoting registrant rights above brand owner rights. This session will consider the state of the UDRP, how it could be changed for the better or the worse for brand owners and what can be done to preserve its effectiveness. Session Chairman: Nick Wood, Com Laude, UK Member of the MARQUES Council and Vice-Chair of the MARQUES Cyberspace Team Speakers: Brian Beckham, WIPO, Switzerland Aimee Gessner, BMW Group, Germany Willem Leppink, Ploum, The Netherlands Member of the MARQUES Council and the MARQUES Programming Team Georges Nahitchevansky, Kilpatrick Townsend, USA Member of the MARQUES Cyberspace Team
17.15 hrs	Session summation and close
19.00 hrs	Coaches depart for a Cultural Reception at the Musée des Arts Forains