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Interview: Joachim Hofmann, MARQUES Chair
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 The new MARQUES Chair talks about his love of trade marks, how MARQUES helps brand owners, and his goals for the next two years
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New podcast episode marks World IP Day
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The fourth episode of the Talking MARQUES podcast covers IP and SMEs, and features Susie Harris, Plum Guide, and Arthur Artinian, K&L Gates LLP
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Forthcoming online events
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MARQUES is hosting more educational events online, including a Coexistence Agreement Workshop and Corporate Focus Group meeting
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How to act against counterfeiting
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The Anti-Counterfeiting and Parallel Trade Team has published a new paper with practical recommendations for brand owners and legal practitioners
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New articles on trade names
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Trade mark strategy in Africa
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The Unfair Competition Team's project on the protection of company names, trade names and other business identifiers continues to develop, with new reports on Russia and Spain
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 Simonne Moodie of the Brands and Marketing Team has published a paper titled "Demystifying Africa: Considerations for a Trade Mark Filing Strategy in Africa"
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Belarus joins the Hague System
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 WIPO announced that the government of Belarus deposited its instrument of accession to the 1999 Geneva Act of the Hague Agreement on 19 April
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Latest news from EUIPO
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 MARQUES rounds up the latest developments at EUIPO, including the next window for SME applications, the publication of CP11 and CP12, the launch of blockchain for TMview and DesignView, and May's webinar programme
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MONOPOLY ruling and other EU General Court decisions
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HouseMARQUES presents a selection of trade mark and design judgments from the EU General Court during the past month
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Halloumi registered as PDO
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On 12 April, the European Commission registered Χαλλούμι/Halloumi/Hellim as a protected designation of origin (PDO)
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The registration allows producers of the iconic Cypriot cheese based anywhere on Cyprus to benefit from PDO status. To help producers in the Turkish Cypriot community benefit from the protection, the Commission also adopted a measure allowing the PDO product to cross the Green Line, provided that the cheese and milk from which it was made has met all EU animal and public health standards. The full details of the package of measures are set out in an announcement by the European Commission. It marks the culmination of many years of discussions regarding the protection of Halloumi. The Foundation for the Protection of the Traditional Cheese named Halloumi has initiated several trade mark cases based on its EU collective mark, including against BBQLOUMI and GRILLOUMI, in recent years.
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35th Annual Conference
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MARQUES Media Roundup
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 As noted in last month's issue of HouseMARQUES, this year's Annual Conference will be held as a hybrid event from 14 to 17 September in The Hague
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 Keep up to date with the latest news from MARQUES, as well as updates from EUIPO, WIPO and other offices and details of the latest cases on the MARQUES social media channels
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Issue 124
