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Interview: Joachim Hofmann, MARQUES Chair
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 The new MARQUES Chair talks about his love of trade marks, how MARQUES helps brand owners, and his goals for the next two years
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New podcast episode marks World IP Day
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The fourth episode of the Talking MARQUES podcast covers IP and SMEs, and features Susie Harris, Plum Guide, and Arthur Artinian, K&L Gates LLP
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Forthcoming online events
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MARQUES is hosting more educational events online, including a Coexistence Agreement Workshop and Corporate Focus Group meeting
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How to act against counterfeiting
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The Anti-Counterfeiting and Parallel Trade Team has published a new paper with practical recommendations for brand owners and legal practitioners
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New articles on trade names
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Trade mark strategy in Africa
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The Unfair Competition Team's project on the protection of company names, trade names and other business identifiers continues to develop, with new reports on Russia and Spain
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 Simonne Moodie of the Brands and Marketing Team has published a paper titled "Demystifying Africa: Considerations for a Trade Mark Filing Strategy in Africa"
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The paper is available to download on the Team's page on the MARQUES website. It covers general practical consideration, including the cost of filing versus trying to enforce use rights; the difficulty of challenging marks filed in bad faith; costs of filing; and language and cultural considerations. It also provides tips on developing a strategic approach to filing in Africa, addressing where to file based on key markets, the use of regional systems and countries with large economies. Members interested in this topic might also like to read the content published by the International Trade Mark Law & Practice Team, including the 2019 paper on Madrid System experiences which covers countries including Gambia and Botswana.
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Belarus joins the Hague System
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 WIPO announced that the government of Belarus deposited its instrument of accession to the 1999 Geneva Act of the Hague Agreement on 19 April
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Latest news from EUIPO
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 MARQUES rounds up the latest developments at EUIPO, including the next window for SME applications, the publication of CP11 and CP12, the launch of blockchain for TMview and DesignView, and May's webinar programme
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MONOPOLY ruling and other EU General Court decisions
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HouseMARQUES presents a selection of trade mark and design judgments from the EU General Court during the past month
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Halloumi registered as PDO
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On 12 April, the European Commission registered Χαλλούμι/Halloumi/Hellim as a protected designation of origin (PDO)
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35th Annual Conference
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MARQUES Media Roundup
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 As noted in last month's issue of HouseMARQUES, this year's Annual Conference will be held as a hybrid event from 14 to 17 September in The Hague
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 Keep up to date with the latest news from MARQUES, as well as updates from EUIPO, WIPO and other offices and details of the latest cases on the MARQUES social media channels
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Issue 124
