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BRANDS & MARKETING TEAM


Advertising, marketing plan erosion, brand extension, comparative advertising, confusing/unfair/gray advertising, trade dress, sponsoring and ambush, IP creation, searches, co-branding, negative PR pursuit.

Responsibilities/Mission:
To address issues and provide useful information regarding pertinent issues arising in the area of advertising and marketing for MARQUES members from industry as well as private practice.

Members

Minutes
Publications

Hashtags
25-10-2021
The # symbol has become ever present in social media in the 21st century as social media networks use it as a metadata tag in order to link or filter related posts...

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Demystifying Africa
30-01-2021
Simonne Moodie of the MARQUES Brands and Marketing Team provides some general practical considerations as well as a possible strategic approach for filing trade marks in Africa.

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Marketing to Children
28-09-2018
At the 2017 Conference in Prague, the Regulatory Team, together with the Brands and Marketing Team, ran a workshop on marketing to children in different countries. In preparation for the workshop, the working group asked countries’ representatives to fill out a questionnaire. The results of the questionnaire enabled the organizers to create a comparative analysis of applicable national laws and regulations, their execution and upcoming developments

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Time to Think Twice: New Industrial Property Law Regarding Trademarks
11-01-2017
With this article, we would like to share the major amendments brought by the IP Law numbered 6769 to the trademark system and raise the possible ambiguities and risk areas.

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Environmental Labeling
01-09-2014
More and more consumers are willing to pay a premium for "environmentally friendly" products and services. As a result, it has become advantageous for brand owners to identify their goods and services as environmentally preferred.

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South Africa: Regulations Relating to Foodstuffs for Infants and Young Children
04-04-2014
There have been some recent developments in South Africa relating to promoting and labelling foodstuffs for infants and young children. The Brands and Marketing Team have put together a useful guide to the changes.

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Cancellation of trademark due to non-use in the Russian Federation
16-07-2013
The Brands and Marketing Team have produced a guidance document on the Cancellation of trademark due to non-use in the Russian Federation.

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Trademark Evidence Collection
01-02-2013
The Brands and Marketing Team have produced a quick reference checklist of evidence to collect for various trade-mark proceedings.

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CONTACT

info@marques.org
+44 (0)116 2747355
+44 (0)116 2747365
POST ADDRESS

Unit Q, Troon Way Business Centre
Humberstone Lane, Leicester
LE4 9HA

EMAIL

Ingrid de Groot
Internal Relations Officer
ingrid.de.groot@marques.org
Alessandra Romeo
External Relations Officer
aromeo@marques.org
James Nurton
Newsletter Editor
editor@marques.org
Robert Harrison
Webmaster
robertharrison@marques.org
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