BRANDS & MARKETING TEAM
Advertising, marketing plan erosion, brand extension, comparative advertising, confusing/unfair/gray advertising, trade dress, sponsoring and ambush, IP creation, searches, co-branding, negative PR pursuit.
Responsibilities/Mission:
To address issues and provide useful information regarding pertinent issues arising in the area of advertising and marketing for MARQUES members from industry as well as private practice.
Ambush Marketing Guide
30-04-2024
Ahead of a busy summer of sport in 2024 - which includes the Olympic Games, Paralympics and Euro 2024 - members of the MARQUES Brands and Marketing Team provide a practical guide to ambush marketing, including Dos and Don'ts.
This document is for members only, please to access this document
30-04-2024
Ahead of a busy summer of sport in 2024 - which includes the Olympic Games, Paralympics and Euro 2024 - members of the MARQUES Brands and Marketing Team provide a practical guide to ambush marketing, including Dos and Don'ts.
This document is for members only, please to access this document
Basic Introduction to Web3
13-03-2023
Most information about Web3 has been written in technical jargon, making concepts difficult to understand and its application unrelatable. This document changes this with simplified explanations supported by practical examples.
This document is for members only, please to access this document
13-03-2023
Most information about Web3 has been written in technical jargon, making concepts difficult to understand and its application unrelatable. This document changes this with simplified explanations supported by practical examples.
This document is for members only, please to access this document
Social Media Impersonation
13-03-2023
Impersonation on the internet is not a new issue and the issue of imposer social media accounts is on the increase as these accounts can be set up in minutes.
This document is for members only, please to access this document
13-03-2023
Impersonation on the internet is not a new issue and the issue of imposer social media accounts is on the increase as these accounts can be set up in minutes.
This document is for members only, please to access this document
Hashtags
25-10-2021
The # symbol has become ever present in social media in the 21st century as social media networks use it as a metadata tag in order to link or filter related posts...
This document is for members only, please to access this document
25-10-2021
The # symbol has become ever present in social media in the 21st century as social media networks use it as a metadata tag in order to link or filter related posts...
This document is for members only, please to access this document
Demystifying Africa
30-01-2021
Simonne Moodie of the MARQUES Brands and Marketing Team provides some general practical considerations as well as a possible strategic approach for filing trade marks in Africa.
This document is for members only, please to access this document
30-01-2021
Simonne Moodie of the MARQUES Brands and Marketing Team provides some general practical considerations as well as a possible strategic approach for filing trade marks in Africa.
This document is for members only, please to access this document
Marketing to Children
28-09-2018
At the 2017 Conference in Prague, the Regulatory Team, together with the Brands and Marketing Team, ran a workshop on marketing to children in different countries. In preparation for the workshop, the working group asked countries’ representatives to fill out a questionnaire. The results of the questionnaire enabled the organizers to create a comparative analysis of applicable national laws and regulations, their execution and upcoming developments
This document is for members only, please to access this document
28-09-2018
At the 2017 Conference in Prague, the Regulatory Team, together with the Brands and Marketing Team, ran a workshop on marketing to children in different countries. In preparation for the workshop, the working group asked countries’ representatives to fill out a questionnaire. The results of the questionnaire enabled the organizers to create a comparative analysis of applicable national laws and regulations, their execution and upcoming developments
This document is for members only, please to access this document
Time to Think Twice: New Industrial Property Law Regarding Trademarks
11-01-2017
With this article, we would like to share the major amendments brought by the IP Law numbered 6769 to the trademark system and raise the possible ambiguities and risk areas.
This document is for members only, please to access this document
11-01-2017
With this article, we would like to share the major amendments brought by the IP Law numbered 6769 to the trademark system and raise the possible ambiguities and risk areas.
This document is for members only, please to access this document
Environmental Labeling
01-09-2014
More and more consumers are willing to pay a premium for "environmentally friendly" products and services. As a result, it has become advantageous for brand owners to identify their goods and services as environmentally preferred.
This document is for members only, please to access this document
01-09-2014
More and more consumers are willing to pay a premium for "environmentally friendly" products and services. As a result, it has become advantageous for brand owners to identify their goods and services as environmentally preferred.
This document is for members only, please to access this document
South Africa: Regulations Relating to Foodstuffs for Infants and Young Children
04-04-2014
There have been some recent developments in South Africa relating to promoting and labelling foodstuffs for infants and young children. The Brands and Marketing Team have put together a useful guide to the changes.
This document is for members only, please to access this document
04-04-2014
There have been some recent developments in South Africa relating to promoting and labelling foodstuffs for infants and young children. The Brands and Marketing Team have put together a useful guide to the changes.
This document is for members only, please to access this document
Cancellation of trademark due to non-use in the Russian Federation
16-07-2013
The Brands and Marketing Team have produced a guidance document on the Cancellation of trademark due to non-use in the Russian Federation.
This document is for members only, please to access this document
16-07-2013
The Brands and Marketing Team have produced a guidance document on the Cancellation of trademark due to non-use in the Russian Federation.
This document is for members only, please to access this document
Trademark Evidence Collection
01-02-2013
The Brands and Marketing Team have produced a quick reference checklist of evidence to collect for various trade-mark proceedings.
This document is for members only, please to access this document
01-02-2013
The Brands and Marketing Team have produced a quick reference checklist of evidence to collect for various trade-mark proceedings.
This document is for members only, please to access this document
