In short, in an opposition by Guedes, the Court of First Instance agreed with the finding of the Board of Appeal that the trade marks depicted here were different from a phonetic, graphic and conceptual point of view (Guedes actually based its opposition on a number of marks, the rest of which can be seen by visiting the link to Case T-151/08 above). Guedes now appeals, arguing that "there are several decisions from Community instances which consider that trade marks which share the same initial elements are confusingly similar and thus cannot coexist in the market". Guedes also argues, among other things. that it is entitled to greater protection on account of its extensive reputation.