The Cantonal authorities of Zurich tasked with the enforcement of food labeling laws prohibited a distributor of strawberry flavoured syrup from using a label that depicted strawberries. The syrup in question derived its taste mostly from artificial strawberry flavouring, and did not contain real strawberries (the Administrative Court said the syrup derived its "organoleptic characteristics" from artificial flavours. Just learned a new word.)

The Adminstrative Court of the Canton of Zurich, in a decision of 14 January 2010 (only published just now), reversed. It held that the image of the fruits indicated what kind of taste was to be expected, but did not necessarily indicate whether the taste was derived from real strawberries or from artificial flavour. Consumers that wanted to know this could read the label, where the ingredients of the syrup were correctly stated.

The decision has so far only been published in INGRES-News 9/2010; this publication is not available online.