WIPO and the European Commission’s International IP SME Helpdesks are running a new series of webinars aimed at helping SMEs protect brands in key export markets.

The first webinar in the series will take place on 26 March at 10:00 Geneva time. It will be in English and will focus on protecting trade marks in China and the ASEAN region with the Madrid System.

WIPO says the webinar will provide:

• Market intelligence: An overview of the trademark landscape in China and South-East Asia
• Strategic essentials: Key considerations for protecting your trademark in the region
• Practical pathways: Main trademark registration routes available to businesses
• Smart solutions: How WIPO's Madrid System supports efficient trademark protection across multiple export markets.

Further webinars in this series will cover: regional deep dives on India and Latin America, an introduction to WIPO’s Madrid System for SMEs and how to protect designs internationally using the Hague System.

You can find out more and register for the webinar on WIPO’s website here.