CLASS 46
Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.
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FRIDAY, 24 OCTOBER 2008
Poland: big Euro 2012 names
The Polish newspaper Gazeta Prawna has published an article about Miroslaw Drzewiecki's (Polish minister of sport) plans to sell Euro 2012 stadiums names.
According to information held by Gazeta Prawna, the largest companies which are known to engage in sports sponsorship, have expressed interest in this kind of promotion. The big names include Adidas, Orange, Plus GSM, Tyskie, Era, Red Bull, Lotos, Warka, Harnas, Lech, Prokom, Lotto, Orlen, KGHM.
Posted by: Tomasz Rychlicki @ 08.41
Tags: Euro 2012, Poland, Polish trade marks,
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Poland: big Euro 2012 names
The Polish newspaper Gazeta Prawna has published an article about Miroslaw Drzewiecki's (Polish minister of sport) plans to sell Euro 2012 stadiums names.
It has been estimated that by placing a brand in the name of the Polish national stadium could affect the site operator's account about 3 million euro each year. Similar amounts are paid in the West. Allianz pays each year about 6 million euros for placing its name in the Bayern Munich stadium. The sale of names of Polish stadiums could thus earn about 60 million zloty.
According to information held by Gazeta Prawna, the largest companies which are known to engage in sports sponsorship, have expressed interest in this kind of promotion. The big names include Adidas, Orange, Plus GSM, Tyskie, Era, Red Bull, Lotos, Warka, Harnas, Lech, Prokom, Lotto, Orlen, KGHM.
Tags: Euro 2012, Poland, Polish trade marks,
Sharing on Social Media? Use the link below...Perm-A-Link: https://www.marques.org/blogs/class46?XID=BHA688
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