CLASS 46
Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.
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THURSDAY, 1 APRIL 2010
Coke goes green in Germany - literally
Tags: brands, germany, marketing,
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Coke goes green in Germany - literally
As Class46 has reported earlier, McDonald's announced that it was going to change its corporate colour to green in Germany to emphasize its commitment to ecological principles. The announcement was later withdrawn, but seems to have inspired Coca-Cola: Coca-Cola spokesperson Stefanie Danne announced that Coca-Cola would market green Coke bottles and cans in Germany in an effort to publicize its new carbon-neutral corporate responsibility commitment.
Details can be found here on Coca-Cola's German website (in German only).
Posted by: Mark Schweizer @ 11.24Tags: brands, germany, marketing,
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