CLASS 46
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THURSDAY, 31 MAY 2012
Europeans score well in latest "top brands" chart
Posted by: Blog Administrator @ 10.33
Tags: Top brands,
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Europeans score well in latest "top brands" chart
The BRANDZ Top Hundred list of global brands for 2012 has good news for some of Europe's best-loved brands. While the United States-based Facebook leads the way and brands such as MasterCard, Visa, Starbucks, Clinique and Ralph Lauren are up there with the best of them, the chart which features the leading 20 brands has a decidedly European flavour to it. In second place lies Hermès, accompanied by brands as diverse as IKEA (always in capitals), adidas (never in capitals), Audi, Dove, Zara and Burberry. The surprise entrant this year is Russian finance house Sberbank, which enters the charts at number 16.
There are numerous "top brand" charts, each employing its own criteria for assessment and its own methodology for measuring whether brands match up to those criteria -- and they all come up with different lists of top brands. Accordingly it is unwise to take any of these assessments at face value before satisfying yourself that its own criteria match yours. Nonetheless, they are often indicative of underlying trends in particular markets or areas of economic activity,
Tags: Top brands,
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