CLASS 46
Now in its twelfth year, Class 46 is dedicated to European trade mark law and practice. This weblog is written by a team of enthusiasts who want to spread the word and share their thoughts with others.
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MONDAY, 1 SEPTEMBER 2008
Germany: "Commerzbank, die Beraterbank" (?)
Tags: commerzbank, dresdner bank, German brands, Germany, takeover,
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Germany: "Commerzbank, die Beraterbank" (?)
News reports suggest that the brand "Dresdner Bank" will soon vanish altogether and Dresdner Bank's well-known tagline "Dresdner Bank, Die Beraterbank" (the adviser bank) will in future be used in conjunction with the Commerzbank brand: "Commerzbank, die Beraterbank". Head of Commerzbank, Martin Blessing, who started his career at Dresdner Bank, is quoted as saying that he felt emotionally attached to the well-known tagline because he had invented himself when he was working at Dresdner Bank. Blessing is also quoted as saying that marketing for the new bank would be more powerful than before and it would make little sense to retain both brand trade marks.
Posted by: Birgit Clark @ 19.59Tags: commerzbank, dresdner bank, German brands, Germany, takeover,
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