On 7 February 1996, the American company Tiffany & Broadway Inc. Div. of Texpol has applied before the Polish Patent Office to register the word-figurative trade mark "Tiffany & Broadway" in class 3 for goods such as hair care preparations, washing and cleaning preparations, teeth cleaning preparations, shoe polish, skin-care preparations, dish washing preparations, deodorants, perfumes, eau de Cologne, in class 5 for goods such as dietetic substances adapted for medical use and food for babies, in class 8 for goods such as cutlery and razors, in class 16 for paper tablecloths, in class 18 for trunks and suitcases, umbrellas and parasols, saddlery, belts, gallantry made of leather and imitation leather as well as for goods in classes 24, 25, 28, 30, 32, 33, 34, 35, 36, 38, 41, 42, 43, 44, 45. The PPO granted the application on 1 April 2004. In this case the term of 8 years of trade mark application proceedings was not a joke at all.

The cancellation proceedings were started by another American company - Tiffany & Co. from New York - based on article 8(1) of the old Polish Trade Mark Act of 1985 (Ustawa z dnia 31 stycznia 1985 r. o znakach towarowych, Dziennik Ustaw z 1985 r. Nr 5, poz. 15, z pózniejszymi zmianami):

A trade mark shall not be registrable if:
(i) it is contrary to law or to the principles of social coexistence;