LUXURY BRANDS
SYMPOSIUM
SYMPOSIUM
7th - 8th November 2019
Hotel Principe di Savoia, Piazza della Repubblica 17, Milan, Italy
Hotel Principe di Savoia, Piazza della Repubblica 17, Milan, Italy
PROGRAMME
| DAY 1 - THURSDAY 7th NOVEMBER | ||
| 09.00 hrs | Registration | |
| 09.30 hrs | Welcome and Introduction: | |
|
Susie Harris, The Plum Guide, U K Chair of MARQUES |
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| 09.40 hrs |
Session 1: Art,
Fashion and Plagiarism Art and fashion are very close to each other. Nowadays, there are numerous examples of positive collaborations between the two. However, sometimes collaboration takes the form of plagiarism, with consequent legal disputes. |
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| Session Chair: | Michael Noth, TIMES Attorneys,
Switzerland Vice-Chair MARQUES Famous & Well Known Marks Team |
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| Speakers: | Dr. Astrid Welter, Head of Programs, Fondazione Prada, Italy | |
| Massimo Sterpi, Gianni, Origoni, Grippo, Cappelli & Partners, Italy | ||
| Pietro Ruffo, Contemporary Artist, Italy | ||
| Anthony Misquitta, in-house Legal Counsel at the Victoria & Albert Museum in London and Consultant Solicitor Keystone Law, U K | ||
| 11.00 hrs | Coffee Break | |
| 11.30 hrs |
Session 2: Selective
Distribution This panel will address four main questions: 1. Only Luxury - what are the teachings from Coty on the interplay between the protection of trademark-image and selective distribution? 2. Restriction by object - what is the rationale behind Articles 4 (c) and 4 (d) of the Vertical Block Exemption Regulation? 3. Mapping the landscape – how do we have to allocate trade mark protection and the treatment of vertical restraints as the legal pillars of selective distribution? and 4. Online sales restrictions – have we reached a safe harbour? If not, what are the coordinates to navigate in the upcoming review of the VBER? |
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| Session Chair: | Andreas Reindl, Van Bael & Bellis, Belgium | |
| Speakers: | Fabian Kaiser, Case Handler at European Commission in Brussels, Belgium | |
| Andreas Reindl, Van Bael & Bellis, Belgium | ||
| Manuel Kleinemenke, Legal Counsel Porsche AG, Germany | ||
| Benjamin Neyt, Corporate Affairs Manager LMVH, Belgium | ||
| 13.00 hrs | Lunch | |
| 14.30 hrs | Session 3 – The
impact of social media on luxury brands This panel will discuss the importance of influencer marketing and related legal issues, including the protection of IP rights in a digital market, fighting counterfeiting and other IP issues arising particularly on Instagram. |
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| Session Chair: | Ida Palombella, Deloitte Legal, Italy | |
| Speakers: | Mark Fiore, Director & Associate General Counsel, IP, Facebook Inc | |
| Arianna Iacomelli, Legal department Furla S.p.A., Italy | ||
| Rachele Perico, Head of Legal at the Blonde Salad / Chiara Ferragni | ||
| Marta Dolcetto, Brand Protection Coordinator, Moncler | ||
| 16.00 hrs | Coffee break | |
| 16.15 hrs | Key Note
Speaker - Antonio Montesano, Head of Digital, OMD, Italy Lastest trends and omnichannel experience in fashion digital marketing. |
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| 17.00 hrs | Day Summation and Close | |
| Susie Harris, The Plum Guide, U K Chair of MARQUES |
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| 19.00 hrs | Champagne Reception | |
| 20.00 hrs | Dinner | |
| DAY 2 - FRIDAY 8th NOVEMBER | ||
| 09.00 hrs | Opening | |
| Lydia Gobena, Fross
Zelnick Lehrman & Zissu, PC, U S A Chair of MARQUES Famous & Well Known Marks Team |
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| 09.05 hrs | Session 4 Expanding
luxury brands in different directions This panel will focus on considerations relating to successful brand expansion by luxury brands into different product/service categories, including intellection property protection. |
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| Session Chair: |
Lydia Gobena, Fross Zelnick Lehrman & Zissu, PC, U S A Chair of MARQUES Famous & Well Known Marks Team |
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| Speakers: |
Julia Holden, Trevisan & Cuonzo, Italy Member of the MARQUES Intellectual Asset Management Team |
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Laurence Morel-Chevillet, Bulgari S.p.A, Italy Member of the MARQUES Designs Team |
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| Daniel Luggen, Zermatt Tourism, Switzerland | ||
| 10.45 hrs | Coffee Break | |
| 11.15 hrs | Session 5 - Latest
CJEU case law on luxury brands What’s new from Luxembourg and what’s in store? This session will consider where European trade mark and design law are heading on topics including: enforcement against counterfeits, protection of design-integrated signs and everything else that is of interest to luxury brand owners. |
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| Session Chair: |
Jesse Hofhuis, Hofhuis Alkema Groen, The Netherlands Member of the MARQUES Programming Team |
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| Speakers: |
Roland Mallinson, Taylor Wessing, U K Member of the MARQUES Executive Committee and Council |
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|
Arthur Artinian, K & L Gates LLP, U K Member of the MARQUES Brands & Marketing Team |
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| 12.30 hrs | Seminar Summation and Close | |
| Susie Harris, The Plum Guide, U K Chair of MARQUES |
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| 12.45 hrs | Lunch | |
