Due to the restricted numbers for the physical meeting in the Hague, the workshops that are normally held on Thursday afternoon will take place as online Webinars the week after the conference (20th - 24th September).  Attendance at these workshops is included in the conference registration fee.

MONDAY 20 SEPTEMBER 2021

16.00 -17.30 hrs Webinar: Welcome to Madrid – everything you need to know
In this workshop, speakers from various countries will discuss the implications of joining the Madrid System, particularly for offices where registry records are not yet fully digitised. This will be a practical session of interest to in-house counsel and private practitioners in countries that have recently acceded to the Protocol, or are expected to, as well as all those who manage international portfolios.

Our panel will discuss what trade mark practitioners can do to help prepare for the implementation of Madrid and how to address teething problems after implementation. They will also share lessons learned from recent accessions.

This webinar is organised by the MARQUES International Trade Mark Law and Practice Team and will include speakers from North America, Latin America, Africa and Europe as well as WIPO.

TUESDAY 21 SEPTEMBER 2021

11.00 – 12.30 hrs Webinar: Influencer marketing: legal challenges and to-dos in an international context
Influencer marketing is an established way of promoting goods and services today. On Instagram, YouTube, Tik Tok and other sites, influencers have a large number of followers with whom they are in constant exchange and contact. Some of them have become superstars. The common interests, ideas and desires of the community enable advertisers to reach out to a large group of people corresponding to their target group. Clicks and interactions are measurable. Some campaigns go viral.

Influencer marketing is therefore part of a variety of marketing campaigns and the advertising world would be inconceivable without it. However, there are still legal risks and imponderables for entrepreneurs, influencers and agencies, whose violations of the law can lead to warnings, fines or even claims for damages.

Influencer marketing is not free of law, but it is also not absolutely legally secure – and there are different legal frameworks applicable in different countries. But even in one and the same jurisdiction, the proper treatment of influencer marketing still remains difficult. The courts disagree on many essential issues and will have some work to do in the coming years to develop uniform lines. It is also conceivable that legislators will intervene in a regulatory manner to close existing loopholes.

We will put the FAQ in a truly international context and work out the answers with you.

This webinar is jointly organised by the MARQUES Copyright Team and the MARQUES Brands & Marketing Team.


WEDNESDAY 22 SEPTEMBER 2021

14.00 hrs – 15.30 hrs - Webinar: Phishing, spoofing, CEO fraud and more...
As a trade mark owner your trade mark is vulnerable to all sort of scams. In this workshop we will go into several known and unknown sorts of scams and also discuss how to act (pro)active against these criminal activities.

This webinar is organised by the MARQUES IP Emerging Issues Team


THURSDAY 23 SEPTEMBER 2021

11.00 – 12.30 hrs Webinar: Is green the new black? Sustainability in the fashion industry
During this session brand owners of the fashion industry will give us their insights on the current challenges and new opportunities in the field of sustainability.

They will address their sustainability policies and how it positively affect consumer perception.

This webinar is organised by the MARQUES Regulatory Team

FRIDAY 24 SEPTEMBER 2021

10.00 – 11.30 hrs Corporate Focus Group - by invitation only