LUXURY BRANDS
SYMPOSIUM
SYMPOSIUM
The Various Lives of a Luxury Brand
20th - 21st October 2022
Grand Hotel Baglioni, Florence, Italy
20th - 21st October 2022
Grand Hotel Baglioni, Florence, Italy
PROGRAMME
| DAY 1 - THURSDAY 20th OCTOBER | ||
| 09.00 hrs | Registration | |
| 09.45 hrs | Welcome and Introduction: | |
|
Joachim Hofmann, Syngenta Crop Protection AG, Switzerland Chair of MARQUES |
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| 09.50 hrs | Keynote: The New Frontiers of Luxury Brands | |
| Speaker: | Laura Ru Yun Pan, Lecturer on International Management, SDA Bocconi School of Management | |
| 10.15 hrs |
Session 1: Cross-over
collaboration - challenges and opportunities The opening session will look at the pros and cons of having collaborations with other brands, either from the same industry or a different one. The speakers will discuss the kinds of agreements that are required, the most common challenges and how to handle them. |
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| Session Chair: | Noemi Parrotta, Spheriens, Italy Member of the MARQUES Famous and Well-Known Marks Team |
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| Speakers: | Leo Longauer, Deputy Director
Market Protection of LVHM group, France Member of MARQUES Council and the IP Emerging Issues Team |
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| Debora Zeno, IP & Brand Protection Associate Manager, Bulgari S.p.A, Italy | ||
| Nina Dorenbosch, Bird & Bird, Associate, The Netherland | ||
| Alessandro Cicognani, Licensing and Corporate Partnership Director, Ducati Motor Holding spa, Italy | ||
| Stefan Hämmerle, CMO/CSO & Member of Executive Board, Swarovski Optik Vertriebs GmbH | ||
| Silvia Pugnale, Legal Specialist, Nestlé, Italy | ||
| 11.30 hrs | Coffee Break | |
| 11.45 hrs | Session 1: Cross-over collaboration - challenges and opportunities - continued | |
| 13.00 hrs | Lunch | |
| 14.30 hrs | Session 2 – The
second life of a luxury brand The new frontier for luxury brands features sustainability, circular fashion, upcycling and re-making. This raises questions about the risk of green washing and this session will explore the legal background, provide some general guidelines and discuss the case law. We will also examine the limits of exhaustion and the legal reasons why luxury brands can oppose further sales. |
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| Session Chairs: |
Edanela Perez Broce, Tommy Hilfiger, The Netherlands Member of the MARQUES Famous and Well-Known Marks Team |
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| Davide Bresner, Bresner Cammareri, Italy | ||
| Speakers: |
Edanela Perez Broce, Tommy Hilfiger, The Netherlands Member of the MARQUES Famous and Well-Known Marks Team |
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Andreas Lubberger, Lubberger Lehment, Germany Member of the MARQUES Famous and Well-Known Marks Team |
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| Fabrizio Consoli, CEO of Blue of a Kind, Italy | ||
| Gio Giacobbe, CEO of ACBC S.r.l, Italy | ||
| Anne-Christine Polet, Head of Stich, Stich,The Netherlands | ||
| 16.00 hrs | Coffee break | |
| 16.30 hrs | Session 2 – The second life of a luxury brand - continued | |
| 17.45 hrs | Keynote: The Metaverse | |
| Erica Carter, EPIC Games, USA | ||
| 18.00 hrs | Session Close | |
| 19.00 hrs | Champagne Reception | |
| 20.00 hrs | Dinner | |
| DAY 2 - FRIDAY 21st OCTOBER | ||
| 09.15 hrs | Session 3 –
The Metaverse This session will discuss the challenges that the Metaverse and NFTs bring for trade mark protection, from registration to enforcement, as well as issues relating to use of trade marks in the Metaverse. We will focus on the legal aspects that are relevant for the enforcement of luxury brands and how to achieve commercial success. |
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| Session Chairs: |
Julia Holden, Studio Legale Trevisan & Cuonzo Avvocati, Italy Member of the MARQUES Intellectual Asset Management Team |
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Marlou van de Braak, Director Legal, Heineken International B.V,
The Netherlands Member of the MARQUES Famous and Well-Known Marks Team |
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| Speakers: |
Carolina Montero Peralta, Jacobacci-Abril Abogados, Spain Member of the MARQUES Famous and Well-Known Marks Team |
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Guillermo Mier Y Concha Martinez, Brand Enforcement Manager
Europe, Red Bull GmbH,
Austria Member of the MARQUES Famous and Well-Known Marks Team |
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| Vanni Volpi, Chief Intellectual Property Officer, Guccio Gucci S.p.A., Italy | ||
| Christoph Bartos, Member of the Boards of Appeal, Head of the Examination Board of the EUTM Education Programme, EUIPO, Spain | ||
| Erica Carter, EPIC Games, USA | ||
| 10.45 hrs | Coffee Break | |
| 11.15 hrs | Session 3 – The Metaverse - continued | |
| 12.45 hrs | Seminar Summation and Close | |
| Joachim Hofmann, Syngenta Crop Protection AG, Switzerland Chair of MARQUES |
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| 13.00 hrs | Lunch | |
| 15.00 hrs | Optional City Tour | |
