38th Annual Conference
24th - 27th September 2024
THE MANY TRAITS OF THE TRADEMARK EXPERT
Radisson Blu Waterfront, Stockholm, Sweden
Tuesday 24th - Friday 27th September 2024
Radisson Blu Waterfront, Stockholm, Sweden
Tuesday 24th - Friday 27th September 2024
PROGRAMME:
Thursday, 26th September 2024
Thursday, 26th September 2024
| 08.00 | CORPORATE BREAKFAST (by invitation only) |
| MODERATORS Carsten Johne, Siemens, Germany Member of the MARQUES Famous & Well Known Marks Team |
|
| 09.30 | PART 5 - YOU CAN SUCCEED IN ONLINE ENFORCEMENT |
| In this session, speakers will explore online enforcement strategies. In particular, they will discuss how to adapt IP filing strategies to optimise online enforcement, how to combine online and offline enforcement effectively and which types of infringement can be addressed using online tools as well as the risks and limitations of online enforcement. | |
| SESSION CHAIR: Sara Söderling, AWA Sweden AB, Sweden Member of MARQUES Designs Team |
|
| SPEAKERS: Augusto Drumond, Amazon, Luxembourg Member of MARQUES European Trade Mark Law & Practice Team |
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| Margherita Gastaldi, Pandora, Denmark | |
| Ann-Charlotte Järvinen, AWA Sweden AB, Sweden | |
| LEWIS GAZE MEMORIAL SCHOLARSHIP | |
| 11.00 | COFFEE AND EXHIBITORS |
| 11.30 | PART 6 - YOU CAN EXPLORE MARKET REALITIES AT EUIPO |
| When conducting trade mark availability searches, many brand owners have found that the likelihood of registering a new mark at the EUIPO may not be the same as the likelihood of being able to use the same mark in the EU. This session will explore this discrepancy and how brand owners can provide the EUIPO with documentation that effectively shows market realities. | |
| SESSION CHAIR: Kasper Frahm, Plesner, Denmark Member of MARQUES European Trade Mark Law & Practice Team |
|
| SPEAKERS: Giuseppe Bertoli, Director for Legal Affairs Department, EUIPO |
|
| Johannes Fuhrmann, Bomhard IP, Spain Chair of MARQUES European Trade Mark Law & Practice Team |
|
| Mila Misevska, Play ‘n Go Marks Ltd, Malta Member of MARQUES European Trade Mark Law & Practice Team |
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| 12.30 | LUNCH AND EXHIBITORS |
| 14.00 | CHOICE OF
WORKSHOPS/EXCURSIONS The workshops are repeated at 15.30hrs to allow you to attend 2 workshop sessions |
| WORKSHOP SESSION 1 | |
| Workshop 1 - AI - Trials, Tribulations and Trends | |
| Presented by the MARQUES Cyberspace Team | |
| This workshop will focus on the latest developments in the practical use of generative AI models for IP services. Mr Fernando Samuel Peregrino Torregrosa from the EUIPO Digital Innovation Department will join in the session. | |
| Workshop 2 - Trade Secrets Protection: Legal Insights, Best Practices and Enforcement Strategies | |
| Presented by the MARQUES Unfair Competition Team | |
| Dive into the world of trade secrets with the Unfair Competition Team! In today’s digital era, safeguarding confidential data and know-how is paramount. Join us to demystify what truly constitutes legally a secret, explore diverse protection avenues from criminal law to ad hoc regulations, and gain insights into key jurisdictions such as the EU, UK, USA, Brazil and China. Engage in an interactive game simulating real-world challenges and walk away with actionable strategies to fortify your business against misappropriation and disclosure, including in judicial proceedings. Don't miss this opportunity to elevate your understanding and protection of trade secrets! | |
| Workshop 3 - Co-Branding: A Practical Overview | |
| Presented by the MARQUES Brands & Marketing Team and Intellectual Asset Management Team | |
| This workshop will introduce the audience to this increasingly popular method of expanding brand appeal to new markets and audiences with insights from in-house counsel experienced in vertical and horizontal collaborations and a knowledgeable in-house marketer. We will review key considerations, best practices and common pitfalls, as well as the importance of integrating stakeholders at all levels of the company. Finally, we will provide participants with a practical take-away deskside checklist as a future guide. | |
| Workshop 4 - Shaping trademark laws with Amicus Curie Interventions | |
| Presented by the MARQUES Amicus Curiae Team | |
| This workshop will give an overview of the amicus curiae process and explain how this procedural tool may influence trade mark case law. Hear from Sven Sturmann, Chair of the Second and Third Boards of Appeal, EUIPO and learn about the role of MARQUES and how the amicus curiae process works in real life. You will hear about specific MARQUES Amicus Curiae Team interventions and how they successfully impacted the results of judicial proceedings to the benefit of trade mark owners. This workshop will also be an opportunity to exchange views about experiences with amicus curiae processes in different countries. Register and discover how MARQUES members can benefit from the services of the AC Team! | |
| Workshop 5 - Copyright as a Secret Tool in IP Enforcement | |
| Presented by the MARQUES Copyright Team | |
| Copyright can easily be overlooked as a potential resource for brand owners in enforcement situations against product copying. It is often lying there at the bottom of the IP toolbox, unregistered and underneath any potential trade mark or design rights. However, copyright is increasingly utilized outside the traditional artistic sphere as an additional tool when other legal grounds are not present or insufficient: just think of the Brompton bicycle case in the EU. With this workshop, the Copyright Team endeavours to illustrate through actual and invented case examples how copyright can be utilized as an additional and – because it is often overlooked – a secret tool in enforcement situations. | |
| 15.30 | WORKSHOP SESSION 2 |
| Workshop 1 - AI - Trials, Tribulations and Trends | |
| Presented by the MARQUES Cyberspace Team | |
| This workshop will focus on the latest developments in the practical use of generative AI models for IP services. Mr Fernando Samuel Peregrino Torregrosa from the EUIPO Digital Innovation Department will join in the session. | |
| Workshop 2 - Trade Secrets Protection: Legal Insights, Best Practices and Enforcement Strategies | |
| Presented by the MARQUES Unfair Competition Team | |
| Dive into the world of trade secrets with the Unfair Competition Team! In today’s digital era, safeguarding confidential data and know-how is paramount. Join us to demystify what truly constitutes legally a secret, explore diverse protection avenues from criminal law to ad hoc regulations, and gain insights into key jurisdictions such as the EU, UK, USA, Brazil and China. Engage in an interactive game simulating real-world challenges and walk away with actionable strategies to fortify your business against misappropriation and disclosure, including in judicial proceedings. Don't miss this opportunity to elevate your understanding and protection of trade secrets! | |
| Workshop 3 - Co-Branding: A Practical Overview | |
| Presented by the MARQUES Brands & Marketing Team and Intellectual Asset Management Team | |
| This workshop will introduce the audience to this increasingly popular method of expanding brand appeal to new markets and audiences with insights from in-house counsel experienced in vertical and horizontal collaborations and a knowledgeable in-house marketer. We will review key considerations, best practices and common pitfalls, as well as the importance of integrating stakeholders at all levels of the company. Finally, we will provide participants with a practical take-away deskside checklist as a future guide. | |
| Workshop 4 - Shaping trademark laws with Amicus Curie Interventions | |
| Presented by the MARQUES Amicus Curiae Team | |
| This workshop will give an overview of the amicus curiae process and explain how this procedural tool may influence trade mark case law. Hear from Sven Sturmann, Chair of the Second and Third Boards of Appeal, EUIPO and learn about the role of MARQUES and how the amicus curiae process works in real life. You will hear about specific MARQUES Amicus Curiae Team interventions and how they successfully impacted the results of judicial proceedings to the benefit of trade mark owners. This workshop will also be an opportunity to exchange views about experiences with amicus curiae processes in different countries. Register and discover how MARQUES members can benefit from the services of the AC Team! | |
| Workshop 5 - Copyright as a Secret Weapon in IP Enforcement | |
| Presented by the MARQUES Copyright Team | |
| Copyright can easily be overlooked as a potential resource for brand owners in enforcement situations against product copying. It is often lying there at the bottom of the IP toolbox, unregistered and underneath any potential trade mark or design rights. However, copyright is increasingly utilized outside the traditional artistic sphere as an additional tool when other legal grounds are not present or insufficient: just think of the Brompton bicycle case in the EU. With this workshop, the Copyright Team endeavours to illustrate through actual and invented case examples how copyright can be utilized as an additional and – because it is often overlooked – a secret tool in enforcement situations. | |
| 19.00 | BLACK TIE GALA DINNER & DANCE |
