PROGRAMME:
Thursday, 18th September 2025
Thursday, 18th September 2025
| 08.00 | CORPORATE BREAKFAST (by invitation only) |
| GUEST SPEAKER João Negrão, Executive Director, EUIPO |
|
| 09.00 | PART 5 - INTERNATIONAL JURISDICTION IN A CHANGING WORLD |
| This session will focus on the challenges and solutions in enforcing IP rights, as well as defending allegations of infringement, internationally. Speakers will provide practical guidance for companies facing infringements in multiple jurisdictions, and will share tips on building an international enforcement and/or defence strategy. Using a case study of a product being launched in various jurisdictions simultaneously, we will explore who to sue, where to sue, how to get multijurisdictional injunctions and what defence strategy to apply if being sued. | |
| SESSION CHAIR: Pascal Böhner, Bardehle Pagenberg Partnerschaft, Germany Member of the MARQUES Dispute Resolution Team |
|
| SPEAKERS: Hens de Koning-Ghijsen, Heineken International B.V, The Netherlands Member of the MARQUES China Team |
|
| Björn Norberg, H&M - Hennes & Mauritz , Sweden | |
|
Alberto Camusso, Studio Legale Jacobacci & Associati, Italy Chair of the MARQUES Dispute Resolution Team |
|
| Alicia Martin, PVH Europe B.V, The Netherlands | |
| 10.30 | COFFEE AND EXHIBITORS |
| 11.00 | PART 6 - BRANDS IN INTERNATIONAL M&A |
| This session will explore how to manage brands in international M&A deals. Speakers will explore the practical issues that arise in these transactions, including when IP counsel should get involved, rebranding after divestment, considerations in perfecting changes in title and pitfalls to avoid. The panel will include both in-house and outside counsel perspectives, based on extensive experience of international deals. | |
| SESSION CHAIR: Michelle Ciotola, Cantor Colburn LLP, USA Member of the MARQUES Intellectual Asset Management Team |
|
| SPEAKERS: Geert Lokhorst, De Brauw Blackstone Westbroek, The Netherlands |
|
|
Dieuwerke van der Schalk, Jacobs Douwe Egberts, The Netherlands Member of MARQUES Council and Intellectual Asset Management Team |
|
| LEWIS GAZE MEMORIAL SCHOLARSHIP | |
| PRESENTED BY: Claudia Pappas, Thyssenkrupp Intellectual Property GmbH, Germany Chair of MARQUES Council |
|
| 12.30 | LUNCH AND EXHIBITORS |
| 14.00 | CHOICE OF
WORKSHOPS/EXCURSIONS The workshops are repeated at 15.30hrs to allow you to attend 2 workshop sessions |
| WORKSHOP SESSION 1 | |
| How Europol is helping to fight counterfeits | |
| This special meeting will be held at EUROPOL Headquarters and will not be repeated. | |
| Hear from senior specialists about recent successful operations, conferences and meetings. | |
| Workshop 1 - Geographical Intelligence | |
| Presented by the MARQUES Geographical Indications Team | |
| Join the Geographical Indications Team on a sensorial and interactive legal journey. Dive into complex questions of law over a glass of complex wine. Experience soft IP with hard cheese. Learn why stirring GIs into the name of a processed product isn’t always legally tasteful. By the end of this full-bodied workshop, you’ll master the recent EU regulations on geographical indications with craft. Don’t miss this opportunity to elevate your spirits and to distil legal wisdom. | |
|
WORKSHOP LEADER: Paulo Monteverde, Baptista, Monteverde & Associados, Portugal |
|
| Workshop 2 - "Trolling the Trolls" | |
| Presented by the MARQUES Dispute Resolution Team | |
| In this workshop you will be engaged in cases on bad faith trade mark registrations and trolling behaviour in various jurisdictions. We will explore a best-practice guide to factors that courts have held relevant for determining bad faith. | |
|
WORKSHOP LEADERS: Constantin Kletzer, Geistwert Rechtsanwälte OG, Austria |
|
| Yasemin Aktas, Abion, Turkey | |
| Patricia McGovern, DFMG Solicitors, Ireland | |
| Workshop 3 - Shaping a sustainable future: Eco-design, eco-labelling, and the new Packaging and Packaging Waste Directive | |
| Presented by the MARQUES Regulatory Team | |
| Join us to explore the latest EU initiatives impacting packaging – including the Plastics Regulations, eco-design requirements, and effective strategies for eco-labelling, the Packaging and Packaging Waste Directive – and how these regulations influence branding decisions. | |
|
WORKSHOP LEADERS: Magdalena Borucka, Taylor Wessing, UK |
|
| David Legge, Tomkins & Co, Ireland | |
| Eva-Maria Strobel, Baker McKenzie Switzerland AG, Switzerland | |
| Workshop 4 - Use of GenAI in Advertisements | |
| Presented by the MARQUES Cyberspace Team | |
| This workshop will focus on using GenAI in advertising. The will Various use cases will be presented, and legal issues will be discussed. The use cases include deepfake advertising featuring celebrities, real locations and events, out-of-home advertising, labelling requirements for AI-generated content and ownership of AI-generated avatars or models. The speakers will discuss the legal issues and possible solutions with the participants and learn from their experiences in their daily practice. | |
|
WORKSHOP LEADER: Fabian Reinholz, Härting Rechtsanwälte, Germany |
|
| Workshop 5 - Exploring the Selective Distribution Landscape | |
| Presented by the MARQUES Famous & Well Known Marks Team | |
| This workshop will explore various aspects of selective distribution, beginning with an overview of the legal approach to the subject, as a result of a survey covering over 25 countries. Some common ground will be highlighted as well as different paths to resolve conflicts with an emphasis on contract law, competition law or trademark law depending on the jurisdiction. The core of the workshop will examine hot topics in the EU regarding selective distribution systems such as the protection of luxury brands, territorial restrictions, exhaustion of trade mark rights and courts’ approach to selective distribution agreements in various countries. | |
|
WORKSHOP LEADER: Laetitia d’Hanens, Gusmão & Labrunie, Brazil |
|
| Workshop 6 - Behind the Screens: Law, Technology and the Fight Against Online Counterfeits | |
| Presented by the MARQUES Anti-Counterfeiting & Parallel Trade Team | |
|
As e-commerce and social media platforms become the primary marketplace for millions of consumers, the proliferation of counterfeit goods online continues growing at an alarming pace. The use of powerful technologies - including AI - by major actors in the digital world, the development of legal frameworks and cooperation between brands and e-commerce platforms can be solutions to address these threats. Join us for a dynamic and timely discussion on how the different actors can work together to combat the growing menace of counterfeits. This panel brings together industry leaders, legal experts and digital enforcement specialists to examine the evolving challenges of identifying, removing and preventing counterfeit products online. |
|
|
WORKSHOP LEADER: Stefan Schroeter, MLL Meyerlustenberger Lachenal Froriep AG, Switzerland |
|
|
SPEAKERS: Maria Cecilia Romoleroux, CorralRosales, Ecuador |
|
| Zhanna Kryukova, Nord-Lock International AB, Sweden | |
| Jose Antonio Moreno Campos, Alibaba Group, Spain | |
| Harrie Temmink, Head of Service 'Intellectual Property in the Digital World', EUIPO Observatory, Spain | |
| Workshop 7 - The Madrid Protocol and North America: the Canada and WIPO perspective | |
| Presented by the MARQUES International Trademark Law & Practice Team | |
| Join MARQUES experts and officials from IP offices for a discussion on the latest developments in international trade mark strategy. | |
|
WORKSHOP LEADERS: Sanjukta Tole, Dickinson Wright LLP, Canada |
|
| Michael Leonard, Fox Rothschild LLP, USA | |
|
SPEAKERS: Mesmin Pierre, Director General, Trademarks and Industrial Designs Branch, Canadian Intellectual Property Office |
|
| Debbie Roenning, Director, Madrid Legal Division, Madrid Registry, WIPO, Switzerland | |
| 15.30 | WORKSHOP SESSION 2 |
| Workshop 1 - Geographical Intelligence | |
| Presented by the MARQUES Geographical Indications Team | |
| Join the Geographical Indications Team on a sensorial and interactive legal journey. Dive into complex questions of law over a glass of complex wine. Experience soft IP with hard cheese. Learn why stirring GIs into the name of a processed product isn’t always legally tasteful. By the end of this full-bodied workshop, you’ll master the recent EU regulations on geographical indications with craft. Don’t miss this opportunity to elevate your spirits and to distil legal wisdom. | |
|
WORKSHOP LEADER: Paulo Monteverde, Baptista, Monteverde & Associados, Portugal |
|
| Workshop 2 - "Trolling the Trolls" | |
| Presented by the MARQUES Dispute Resolution Team | |
| In this workshop you will be engaged in cases on bad faith trade mark registrations and trolling behaviour in various jurisdictions. We will explore a best-practice guide to factors that courts have held relevant for determining bad faith. | |
|
WORKSHOP LEADERS: Constantin Kletzer, Geistwert Rechtsanwälte OG, Austria |
|
| Yasemin Aktas, Abion, Turkey | |
| Patricia McGovern, DFMG Solicitors, Ireland | |
| Workshop 3 - Shaping a sustainable future: Eco-design, eco-labelling, and the new Packaging and Packaging Waste Directive | |
| Presented by the MARQUES Regulatory Team | |
| Join us to explore the latest EU initiatives impacting packaging – including the Plastics Regulations, eco-design requirements, and effective strategies for eco-labelling, the Packaging and Packaging Waste Directive – and how these regulations influence branding decisions. | |
|
WORKSHOP LEADERS: Magdalena Borucka, Taylor Wessing, UK |
|
| David Legge, Tomkins & Co, Ireland | |
| Eva-Maria Strobel, Baker McKenzie Switzerland AG, Switzerland | |
| Workshop 4 - Use of GenAI in Advertisements | |
| Presented by the MARQUES Cyberspace Team | |
| This workshop will focus on using GenAI in advertising. The will Various use cases will be presented, and legal issues will be discussed. The use cases include deepfake advertising featuring celebrities, real locations and events, out-of-home advertising, labelling requirements for AI-generated content and ownership of AI-generated avatars or models. The speakers will discuss the legal issues and possible solutions with the participants and learn from their experiences in their daily practice. | |
|
WORKSHOP LEADER: Fabian Reinholz, Härting Rechtsanwälte, Germany |
|
| Workshop 5 - Exploring the Selective Distribution Landscape | |
| Presented by the MARQUES Famous & Well Known Marks Team | |
| This workshop will explore various aspects of selective distribution, beginning with an overview of the legal approach to the subject, as a result of a survey covering over 25 countries. Some common ground will be highlighted as well as different paths to resolve conflicts with an emphasis on contract law, competition law or trademark law depending on the jurisdiction. The core of the workshop will examine hot topics in the EU regarding selective distribution systems such as the protection of luxury brands, territorial restrictions, exhaustion of trade mark rights and courts’ approach to selective distribution agreements in various countries. | |
|
WORKSHOP LEADER: Laetitia d’Hanens, Gusmão & Labrunie, Brazil |
|
| Workshop 6 - Behind the Screens: Law, Technology and the Fight Against Online Counterfeits | |
| Presented by the MARQUES Anti-Counterfeiting & Parallel Trade Team | |
|
As e-commerce and social media platforms become the primary marketplace for millions of consumers, the proliferation of counterfeit goods online continues growing at an alarming pace. The use of powerful technologies - including AI - by major actors in the digital world, the development of legal frameworks and cooperation between brands and e-commerce platforms can be solutions to address these threats. Join us for a dynamic and timely discussion on how the different actors can work together to combat the growing menace of counterfeits. This panel brings together industry leaders, legal experts and digital enforcement specialists to examine the evolving challenges of identifying, removing and preventing counterfeit products online. |
|
|
WORKSHOP LEADER: Stefan Schroeter, MLL Meyerlustenberger Lachenal Froriep AG, Switzerland |
|
|
SPEAKERS: Maria Cecilia Romoleroux, CorralRosales, Ecuador |
|
| Zhanna Kryukova, Nord-Lock International AB, Sweden | |
| Jose Antonio Moreno Campos, Alibaba Group, Spain | |
| Harrie Temmink, Head of Service 'Intellectual Property in the Digital World', EUIPO Observatory, Spain | |
| Workshop 7 - The Madrid Protocol and North America: the Canada and WIPO perspective | |
| Presented by the MARQUES International Trademark Law & Practice Team | |
| Join MARQUES experts and officials from IP offices for a discussion on the latest developments in international trade mark strategy. | |
|
WORKSHOP LEADERS: Sanjukta Tole, Dickinson Wright LLP, Canada |
|
| Michael Leonard, Fox Rothschild LLP, USA | |
|
SPEAKERS: Mesmin Pierre, Director General, Trademarks and Industrial Designs Branch, Canadian Intellectual Property Office |
|
| Debbie Roenning, Director, Madrid Legal Division, Madrid Registry, WIPO, Switzerland | |
| 18.30 | COACHES DEPART FOR THE BLACK TIE GALA DINNER & DANCE |
| 22.30 | FIRST COACH RETURNS TO THE HOTEL |
| 01.00 | LAST COACH RETURNS TO THE HOTEL |
