PROGRAMME:
Thursday, 24th September 2026
Thursday, 24th September 2026
| 08.00 | CORPORATE BREAKFAST (by invitation only) |
| 09.00 | PART 5 - WORKING WITH AND WITHOUT RULES |
| Rights owners today operate in a world of contrasts – too much regulation in some areas and too little in others. This panel will consider how IP specialists today are facing challenges beyond trade mark management such as government regulation, the rise of private platforms and new technologies including AI. | |
| SESSION CHAIR: Nick Wood, Com Laude, U K Member of MARQUES Council and Cyberspace Team |
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| SPEAKERS: Chris Oldknow, Amazon, U K |
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| Marion Heathcote, Davies Collison Cave, Australia Member of MARQUES Council and Chair of the IP Emerging Issues Team |
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| LEWIS GAZE MEMORIAL SCHOLARSHIP | |
| PRESENTED BY: Claudia Pappas, Thyssenkrupp Intellectual Property GmbH, Germany Chair of MARQUES Council |
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| 10.30 | COFFEE AND EXHIBITORS |
| 11.00 | PART 6 - GIs AND TRADEMARKS - PRESERVING HERITAGE IN A CHANGING WORLD |
| Geographical indications are one of the most dynamic frontiers of IP law. As the EU's extension of GI protection to craft and industrial products reshapes the regulatory landscape, practitioners and rights holders face new strategic questions at the intersection of GI law, trade mark rights and international trade. This session explores these developments through three perspectives: An overview by the EUIPO of the new EU protection system for craft and industrial GIs and the latest developments in the Office's practice on conflicts between trade marks and geographical indications; Portugal’s transition to the new EU framework for craft and industrial GIs; the worldwide protection and enforcement of the "SWISS" GI for watches; and an overview by the EUIPO. | |
| SESSION CHAIR: Alessandro Sciarra, Bird & Bird, Italy Chair of the MARQUES Geographical Indications Team |
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| SPEAKERS: Elisa Zaera Cuadrado, Business Operations Department, EUIPO |
|
| Teresa Pais Coelho, oriGIn Portugal, Portugal | |
| Vincent Stauffer, Federation of the Swiss Watch Industry FH, Switzerland | |
| 12.30 | LUNCH AND EXHIBITORS |
| 14.15 | CHOICE OF
WORKSHOPS/EXCURSIONS The workshops are repeated at 15.30hrs to allow you to attend 2 workshop sessions |
| WORKSHOP SESSION 1 | |
| The evolving role of amicus curiae | |
| This workshop will not be repeated. | |
| Presented by the MARQUES Amicus Curiae Team | |
| The workshop will explore the evolving role of amicus curiae in shaping IP protection across Europe and beyond. Through the discussion of recent and illustrative decisions, the session will analyse why, when and how amicus submissions are made. Participants will gain insights into when and how amicus curiae interventions can effectively support consistent interpretation of IP rights, balance competing interests, and contribute to fair enforcement practices. | |
| Workshop 1 - "Catch the copycats - practical strategies to enforce IP rights at trade fairs" | |
| Presented by the MARQUES Unfair Competition Team | |
| Trade fairs can offer trade mark owners unique opportunities to stop copycats and counterfeits, as swift and effective measures can be implemented right at the fair by court orders, customs, police and even by the trade fair organisers if actions are prepared in good time. This workshop will provide an overview of available rights and litigation strategies, such as preliminary injunctions, customs detentions and mediation proceedings. It will take a comparative and practical approach looking at the position in Germany, Spain, France, Italy, Brazil, the USA and Switzerland.. | |
| Workshop 2 - "Protecting voice, image and identity in the age of AI: deepfakes and AI-generated identity exploitation" | |
| Presented by the MARQUES Famous & Well Known Marks Team | |
| This workshop will provide a comparative overview, based on a survey covering more than 28 jurisdictions, on the evolving protection of voice, image, likeness and other identity rights in the AI era. The session will address AI-generated representations, deepfakes (including image and voice cloning), unauthorised commercial exploitation of identity, transferability and licensing of identity exploitation rights, and post-mortem protection issues. An entertainment industry expert is expected to address the protection and commercial exploitation of celebrity names and related identity attributes. The discussion will also explore available remedies, enforcement tools and practical strategies to address unauthorised AI-generated uses of personal identity. | |
| Workshop 3 - "AI and marketing" | |
| Presented by the MARQUES Brands & Marketing Team | |
| This interactive workshop will explore a marketing campaign scenario inside a company, with practical examples of AI and IP related challenges that need to be addressed as the campaign is conceived, developed and launched. | |
| Workshop 4 - "Improving the UDRP" | |
| Presented by the MARQUES Cyberspace Team | |
| With participation from the WIPO Domain Dispute Team plus ICANN, this workshop will consider proposed changes to UDRP practice and policy. | |
| Workshop 5 - "The New Age of EU Designs: Practical orientations for valuable and effective protection through design rights following the EU Reform" | |
| Presented by the MARQUES Design Team in cooperation with the EUIPO | |
| Speakers Include: | |
| Ignacio De Medrano Caballero, Head of Promotion of the IP Systems, Team Leader, EUIPO Business Development Department | |
| Nicola Pianu, EUIPO Cooperation and Partnerships Department | |
| Join the (e-)Filing Club! As the new EU legislative framework enters Phase 2 this summer, the value of designs is getting further enhanced. This workshop will highlight a series of effective tools and options never seen before, aiming to lead design experts towards a refreshed approach to their practices. To make the most of the new system, prepare for shakeups in your filing and enforcement strategies! | |
| 15.30 | WORKSHOP SESSION 2 |
| Workshop 1 - "Catch the copycats - practical strategies to enforce IP rights at trade fairs" | |
| Presented by the MARQUES Unfair Competition Team | |
| Trade fairs can offer trade mark owners unique opportunities to stop copycats and counterfeits, as swift and effective measures can be implemented right at the fair by court orders, customs, police and even by the trade fair organisers if actions are prepared in good time. This workshop will provide an overview of available rights and litigation strategies, such as preliminary injunctions, customs detentions and mediation proceedings. It will take a comparative and practical approach looking at the position in Germany, Spain, France, Italy, Brazil, the USA and Switzerland.. | |
| Workshop 2 - "Protecting voice, image and identity in the age of AI: deepfakes and AI-generated identity exploitation" | |
| Presented by the MARQUES Famous & Well Known Marks Team | |
| This workshop will provide a comparative overview, based on a survey covering more than 28 jurisdictions, on the evolving protection of voice, image, likeness and other identity rights in the AI era. The session will address AI-generated representations, deepfakes (including image and voice cloning), unauthorised commercial exploitation of identity, transferability and licensing of identity exploitation rights, and post-mortem protection issues. An entertainment industry expert is expected to address the protection and commercial exploitation of celebrity names and related identity attributes. The discussion will also explore available remedies, enforcement tools and practical strategies to address unauthorised AI-generated uses of personal identity. | |
| Workshop 3 - "AI and marketing" | |
| Presented by the MARQUES Brands & Marketing Team | |
| This interactive workshop will explore a marketing campaign scenario inside a company, with practical examples of AI and IP related challenges that need to be addressed as the campaign is conceived, developed and launched. | |
| Workshop 4 - "Improving the UDRP" | |
| Presented by the MARQUES Cyberspace Team | |
| With participation from the WIPO Domain Dispute Team plus ICANN, this workshop will consider proposed changes to UDRP practice and policy. | |
| Workshop 5 - "The New Age of EU Designs: Practical orientations for valuable and effective protection through design rights following the EU Reform" | |
| Presented by the MARQUES Design Team in cooperation with the EUIPO | |
| Speakers Include: | |
| Ignacio De Medrano Caballero, Head of Promotion of the IP Systems, Team Leader, EUIPO Business Development Department | |
| Nicola Pianu, EUIPO Cooperation and Partnerships Department | |
| Join the (e-)Filing Club! As the new EU legislative framework enters Phase 2 this summer, the value of designs is getting further enhanced. This workshop will highlight a series of effective tools and options never seen before, aiming to lead design experts towards a refreshed approach to their practices. To make the most of the new system, prepare for shakeups in your filing and enforcement strategies! | |
| 18.30 | COACHES DEPART FOR THE BLACK TIE GALA DINNER & DANCE |
| 22.30 | FIRST COACH RETURNS TO THE HOTEL |
| 01.00 | LAST COACH RETURNS TO THE HOTEL |
